vivo – 2018 FIFA World Cup Russia

For many of the millions who tuned in or turned up to watch the 2018 FIFA World Cup Russia, action on the pitch was accompanied by something new – their first encounter with vivo, the tournament’s official smartphone brand.

vivo uses sporting event partnerships to steadily build a brand profile outside their home market in China. The World Cup, however, would truly catapult the brand to a global stage. The physical centrepiece of its presence was a booth located at Luzhniki Stadium in Moscow.

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