#SPIRIT OF FUN
OMEN made its first ever appearance at Anime Expo 2023. IMT created an immersive experience that allowed the brand to show up authentically to the anime community and culture. Guests were invited to go on a journey to discover their spirits of fun through a series of quests, interactive rooms (including a consumer facing XR stage), and magical portals! It was the perfect showcase, highlighting new product while demonstrating how OMEN transforms the mundane into magic and is truly a portal to fun.
Project
Spirit of Fun
Client
HP
What We Did
Concept Development & Strategy, Contract Negotiations, Design & Fabrication, Show Services & Management, Custom Photo Experience Development, Brand Ambassadors, Custom Art for Dome, NFT