State Farm Super Bowl social
Foregoing the conventional multi-million dollar spend in traditional TV commercial spots, State Farm made the strategic decision to partner with the #1 TikTok creator in the world, Khaby Lame. Along with the partnership came a direct line to 155M+ followers for the Super Bowl ‘23 campaign. That partnership – combined with an interactive social campaign utilizing thirteen (13) renowned TikTok influencers – resulted in a hashtag viewed 315M+ times and a hero post that nearly DOUBLED the total Super Bowl viewership. VIDEO
Project
Super Bowl
Client
Statefarm
What We Did
Concept Development & Strategy, Contract Negotiations, Filmin, Show Services & Management, Writing